How ScaleUp booked 40% more demos on autopilot with a lead-routing pipeline
Hot leads went cold in the queue
ScaleUp's SDR team manually triaged every inbound form fill. By the time a rep replied, the best leads had already booked with a faster competitor.
Routing rules lived in someone's head, so enterprise leads and tire-kickers got the same slow treatment.
Score, route, and reply in seconds
We built an enrichment + scoring pipeline that grades each lead the moment it arrives and routes it to the right rep with full context.
High-intent leads get an instant, personalized reply and a one-click booking link before they leave the page.
What we shipped
Lead scoring engine
Enriches and grades every inbound lead in real time against your ICP.
Smart routing
Assigns leads to the right rep instantly, with full enrichment in the CRM.
Instant reply sequences
Personalized first-touch within seconds, with a booking link baked in.
Pipeline reporting
Live dashboards on speed-to-lead, conversion, and rep load.
Numbers that moved
Tracked over the first two quarters post-launch against the client's own baseline.